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As the technology improves, so do the marketing opportunities. This guide explores the growing need for logo recognition and image analysis, and outlines three logo recognition use cases that are invaluable for enterprise companies. As technology improves, so do the immense marketing opportunities....
Retaining clients is cheaper than acquiring new ones. In this guide, you’ll find powerful strategies to help you retain clients and drive your agency's success. You’ll learn about: How client retention impacts your agency's success and profitability Effective client retention strategies to keep clie...
...In this guide you’ll learn how to: Showcase your brand on LinkedIn Find and start a dialog with new customers Generate new business in both the B2B and B2C spaces What can your brand do with LinkedIn’s wealth of targeting, engaging, content-sharing, and analytics features?...
The How to measure your Social Media ROI is for marketers, just like you, looking to demonstrate the value of social media marketing to your company. It’s full of examples and inspiration so you can prove the worth of your social media efforts. Our guide on How to Measure your Social Media ROI is fo...
After 2020, a year of turmoil which robbed many businesses of their usual avenues of customer contact, excellence in customer experience was hard to achieve. What can be learned from the brands and sectors that have managed to keep consumers happy? In this report, you'll discover: Which sectors are...
In this report, you'll discover how consumers' tech needs are shifting as we head into 2021. You'll learn: 20% of global consumers say personal tech has become more important to them since the start of the pandemic Battery life is the single most important aspect for global consumers when it comes t...
What do consumers think about the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you'll learn: How negative associations with profit are building That consumers are more likely to trust safety measures put in place by employers and busin...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.