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[New Report] State of Social 2024

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blog article

More Tabs, Please #12: Sound Waves, Amazon Roads, and Lager

Marketing

By Josh BoydFeb 26 2018

...beer, some drink spirits. How do these variations come about when, essentially, the outcome of drunkenness is the same? ‘How we became the heaviest drinkers in a century‘ tries to answer some of these questions for the UK. A country that definitely leans into the ‘drinks more’ category has seen a sig...

blog article

Understanding the Bigger Picture: Blending Datasets for Exceptional Results

Marketing

By Natalie MeehanApr 3 2018

...se on how and which data sets to use for the most complete 360-degree view of customers. Having recently worked on projects that leveraged the power of unique blends of different sets, she had this to say. While traditional research is a great way to pull insights in a planned and controlled manner,...

blog article

Introducing Audience Influencers: Know who your audience is really talking about

News

By Nick TaylorJun 12 2018

...With Brandwatch Audiences you can now find the influencers who are having the greatest impact on your specific target audience, even if they’re not big names....

Case Study

Virgin Holidays

...Bringing award winning innovative content discovery to the travel industry...

blog article

Why Your Business Should Use Predictive Trend Spotting

Marketing

By Sam PougatchAug 9 2019

...Predicting the future is impossible. But predicting trends that will affect your business is becoming a reality....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.