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blog article

The Psychology of a Call to Action that Converts

Marketing

By Kit SmithJul 29 2016

...to discover the best and continually improve. Now watch out, here comes the call to action… [bw_banner_cta type=2]This is a call to action. Click before it’s too late.[/bw_banner_cta] Writing a good call to action is all about the psychology of persuasion. We list some of the major factors that can m...

blog article

The Best Free and Paid Social Media Analytics Tools

Marketing

By Kit SmithJul 17 2023

...an go beyond counting up mentions and likes. Brandwatch Analytics Might as well start with ourselves in this section. Brandwatch Analytics is a powerful social media analytics tool. We take data from social platforms and the web in general, meaning you can combine data from different sources. Everyth...

blog article

Interview: Young Experts on How to Create a Legion of Followers from Tumblr to Twitter

Online Trends

By Cara SherrattSep 5 2016

...of her songs to be used. https://www.youtube.com/watch?v=7UHjy-xNwGk   M concludes with the highlights of his team’s work: Featuring on Beyoncé’s official website and meeting new people from all over the world that share the same love and appreciation for Beyoncé. His advice for new accounts? “I wou...

blog article

Industry Insider: There’s an App for That

Marketing

By Chris OwenOct 6 2016

...another day), you’re competing with the other ‘differentiated’ pop-ups and artisan outlets on the High Street. Loyalty is one route you can’t ignore. Chris is a regular contributor to the Brandwatch Blog. Find out more about M&C Saatchi by clicking here. [bw_banner_cta type=2]Brandwatch Analytics: Un...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.