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[New Report] State of Social 2024

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blog article

What Colors Tell Your Customers about Your Brand

Marketing

By Eric ThomasJul 30 2014

..., or warmth. Tropical travel destinations, health companies, and companies that cater to children should consider using orange in their logo and in their retail space. Orange Theory gyms, The Home Depot, and Nickelodeon utilize orange in their logo and in their retail spaces. Green Depending greatly...

blog article

The Future of Social: Customer-led Brands

Marketing

By Ruxandra MindrutaNov 1 2013

...heir social media presence. In the future, social business intelligence and SMM will co-exist, being integrated into companies’ overall strategies. Rich Media   If I had to choose two key words defining the future of social media, I’d say ‘shareability’ and ‘virality’. This ties in with the type of c...

blog article

How to: Use Workflow Features to Get the Most From Your SMM

Marketing

By Jasmine JaumeNov 18 2013

...r just confined to a few social media managers or community managers. In the most progressive social businesses, every department is using social in order to enhance their activities , from the customer service department using Twitter to respond to customers, to sales teams finding social leads, to...

blog article

Ten DOs and DON’Ts in Social Media Analytics

Marketing

By Agata DecApr 4 2014

...t step, but then you need to match them with your business objectives, your SWOT analysis and a variety of other components before you can transform your findings into actionable insights that will help you make the right decisions and will help your company grow. 5. Don’t get discouraged   Sometimes...

blog article

Using Social Media to Inform Mergers & Acquisitions

Marketing

By Iris VermerenMar 18 2014

...an edit social data. This spontaneous environment compels companies, and the people within, to reveal their true personalities. 5. Lessons from Historical Data, Visualised   Conceptualizing and putting together a M&A deal requires an understanding of historical patterns and the ability to predict pot...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.