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blog article

8 Controversial Ways to Improve Business Efficiency

Marketing

By JeremyDec 16 2013

...till haven’t succumbed to the times and created a social media account on either of the various platforms out there, you’re losing out on a lot of potential business. Whether it’s Twitter, Facebook, or Google+, it’s important that you expand your online presence and reach a wider audience. The more p...

blog article

Getting Started With Social Video [Infographic]

Marketing

By Megan RitterJun 9 2014

...‘venues’ work for which types of videos? Not all social video sites are created equal. Research shows that YouTube works well for How-To guides and instruction videos, while Instagram & Vine allow users short snippets of video; perfect for for announcing an upcoming event or generating interest in a...

blog article

4 Crucial LinkedIn Features Every Business Should Have

Marketing

By Elizabeth VictorJul 23 2014

...Most businesses can greatly benefit from having a presence on LinkedIn. In fact, all 500 of the Fortune500 businesses have established a presence on LinkedIn. As of February 2014, there are over 3 million company pages on LinkedIn. As with any social channel, just setting up a page for your business...

blog article

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Marketing

By Joel WindelsAug 15 2014

...e is a wise choice to create content about. Their social media presence isn’t really focused on anything, though the energy aspect is sometimes referred to.   So, unless the team at Kind are seeking to compete with Clif bar in the energy-focused market segment, and ignore customer perceptions in claw...

blog article

WordPress vs Drupal: Choosing the Best Free CMS Solution for Your Site

Marketing

By Katherine CrayonOct 22 2014

...is a must to beat competitors and build solid web presence. Here you can’t go wrong with the choice since both WP and Drupal are designed to develop SEO-friendly websites. But since we are here to find out which of these two CMS is the winner in certain category, it’s worth noticing that Drupal would...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.