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[New Report] State of Social 2024

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blog article

What is Your Social Media Customer Service Gap?

Marketing

By Dave ChaffeyAug 1 2013

...nquiries. Overall, they were appalling, with many companies failing to respond at all or, if they did, many taking days rather than hours to respond. These days, the picture is much better for email response, since the tools such as Desk.com, Get Satisfaction and Help Scout, which we use, are there....

blog article

How to Name a Product: 5 Golden Rules we Follow

Marketing

By Glenn WhiteMar 14 2014

...ces:   33 tips for generating new names Thesaurus.com Werdmerge.com *The only downside of the name is it is slang for “big boobs” in Greek (you can’t win em all, eh?) … so don’t put it in Google images until we work on our SEO and get some more images at the top of the page (or do, depending on your...

blog article

Are You Ready for Some Football?

Online Trends

By Ashling ScanlonJan 29 2015

...tal number of tweets mentioning brands and ads or commercials, and analyzing a ton of data to highlight who comes out on top and dominating Twitter feeds. The brands we are tracking include: Anheuser-Busch (Budweiser and Bud Light), Avocados From Mexico, Carnival Corp., Cheerios, Chrysler, Coca-Cola,...

blog article

Brandwatch Update: Our CMO’s View on our Win at The Europas

News

By Will McInnesJun 17 2015

...ast year, and we’ve been intrigued to watch their business grow and evolve since. Honored to have won Best Marketing Startup by @TheEuropas pic.twitter.com/XKCbraPQTR — Brandwatch (@Brandwatch) June 16, 2015 So what? No, actually. Not this time. And I’ll tell you why. Because 323 people work too hard...

blog article

Marketing: 7 Social Media Hacks for Busy Event Planners

Marketing

By Fiona SalukJun 22 2015

...vent, and made sure to engage with them. Create a community Especially if your event is recurring, success is directly linked to creating and fostering a community of event-goers or people who aspire to go to your event. This generates excitement and goes hand-in-hand with pushing out content that yo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.