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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

Plastic Waste in 2020

...to progress as attention turned to tackling Covid-19. Get the report to learn: How Covid-19 has affected consumer worry around plastic waste Who consumers hold responsible for improving on the impact of plastic waste The sectors consumers think should be doing more to reduce their use of plastic And...

Report

Discover the Biggest Trends in Fashion

...market? What’s trending in men’s fashion? How is K-Pop influencing fashion headlines? How has consumer taste in different styles changed in recent years? What’s causing the growing interest in formal/office wear? And more How is K-Pop influencing fashion headlines? What’s causing a growing interest i...

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Case Study

British Red Cross

...randwatch Analytics to react quickly in a crisis. Download the case study to see how the organization adapted their social strategy and responded faster to improve campaign success. The British Red Cross is a historic charity taking a modern approach with social. The organization helps people in cris...

blog article

On the Tough Question of Contradictory Data in Market Research Methodologies

Marketing

By Dinah AlobeidDec 13 2016

...practices and tech mature and become more business-, user-, and action-friendly, and integration with other data insights processes increases, expect to see growth in the use of social insights across the enterprise in parallel with increased ROI. But for today, expect to see isolated teams within ma...

Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.