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blog article

Report: Insights on Consumer Technology Brands on Social

Marketing

By Alex JonesJul 7 2016

...y Social Index, and has among the fastest growing social presence of all the tech companies analyzed in our newest report on the consumer technology industry. Currently, the imaging company gets thousands of people interacting with them on Twitter and Facebook each day, as seen in the chart below. In...

blog article

Gamification, the Gig Economy and the Future of Crowdsourcing: What It Means for Brands

Marketing

By Leo DavieAug 18 2016

...far greater understanding of their in-store brand presence across the entire estate of retailers, and ultimately grow their revenue streams. Understanding the growth opportunities The concept of crowdsourcing in itself is not new – dating back over a decade in fact – but the way in which it is being...

blog article

Harambe Would Have Loved This Article: Analyzing a Gorilla’s Internet Legacy

Online Trends

By Gemma JoyceSep 9 2016

...epers and caregivers. Instead, Harambe’s internet presence became so varied and odd that it came to signify nothing in particular. Harambe marks the emergence of something akin to a true stock market for culture, where price movements cannot always, or even often, be narrativized, either locally or g...

blog article

Leila Johnston on Perceptual Gaps and the Other Virtual Reality

Marketing

By Leila JohnstonApr 5 2017

....” Digital makes floaty ghosty worlds, but actual presence enhances immersion in important ways. RJ Barker says of theatre: “You are sharing this mass hallucinative experience. Theatre has a scent and a presence, and a possibility for chaos and improvisation that cinema lacks.” The message is echoed...

blog article

Four Ecommerce Trends for 2018: What Should We Expect?

Marketing

By Gemma JoyceJan 10 2018

...stomers happy is to have a visible and responsive social media presence. In our most recent update to the Social Index that ranks the top brands on social, digital retailers were beating their bricks and mortar competition considerably when it came to their online presence. 3. Buyer journeys will get...

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