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blog article

Instagram Stories Features and How Marketers Can Use Them

Marketing

By BrandwatchMay 17 2021

...Read about seven great Instagram Stories features you can make the most of, plus tips and tricks for incorporating them into your social media marketing strategy...

blog article

The Beginner’s Guide to TikTok Advertising

Marketing

By Michaela VoglJan 16 2023

...This guide gives you an overview of TikTok ads and takes you through the most important steps to building your ad campaigns....

blog article

200+ Cross-Industry Social Media Benchmarks Every Marketer Needs to Know

Marketing

By Nesibe ZirzakiranJun 7

...From engagement rates to follower growth, we’ve outlined the essential cross-industry social media benchmarks so you can understand your social performance....

blog article

How Our Social Media Week Data-Viz Works

Marketing

By Joel WindelsFeb 14 2012

...ortugese, French, English, German and Spanish: ((“social media week” OR socialmediaweek OR smw*) AND site:(twitter.com OR facebook.com)) This will pick up all mentions of any of the three terms shown in bold, as long as it is from either Twitter or Facebook. It will also pick up all Twitter mentions...

Report

The Emoji Report 2017

We spent two years analyzing 6 billion emojis shared on Twitter to find: How Trump caused the use of 😡 emojis to grow by 22% The most negative countries and cities in the world 🌍 Brands and industries that generate the most anger 😤 Why the use of sad emojis grew by 100% last year 😢 The most popular...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.