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blog article

Case Study: Kellogg’s Boosts Social Media Campaign ROI

Marketing

By Hannah TregearNov 27 2013

...ogg’s had three main goals; 1. To flexibly launch social media campaigns in a streamlined manner 2. Sponsor exciting social competitions and award winners fast 3. Discover topical events and issues that inform future social media campaign ideas The Challenge To speed up the campaign process and to al...

blog article

Social Media Week: Tracking the Chatter with a New Dataviz

Marketing

By Fiona SalukFeb 20 2015

...with Brandwatch’s new dataviz. Find Brandwatch at Social Media Week If you’re in New York, come check out our booth throughout the week! If you are around on Thursday afternoon, check out our CMO Will McInnes’ talk on The Challenges and Future of Social Media If you’re in Hamburg, we are sponsors and...

blog article

Commentary: Retweeting is the Gold Standard for Social Media Engagement

Marketing

By Joel WindelsApr 14 2016

...I’m sure the reverse is true. With a fragmenting social landscape, and the blend of each users’ specific social media tastes almost impossible to dissect on a macro level, how on earth can brands start to make sense of what this all means? [bw_also_like id=”72359″] All glory to Instagram likes… Inst...

blog article

Research: Social Insights on the Luxury Fashion Industry

Marketing

By James LovejoySep 30 2015

...ones. Everyday consumers are constantly taking to social media to review and discuss brands’ products. Social media intelligence allows businesses to listen, understand and adapt their products and content according to their consumers’ expressed needs and interests. Get the insights: Download the Lux...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.