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blog article

Social Media Monitoring: Essential Strategies for Online Success

Marketing

By BrandwatchAug 27

3 years ago we started building Brandwatch on top of the search engine we had developed. We asked prospective users what in particular they wanted from a system that ‘told them what people were saying about them on the internet’. The typical response we got was ‘sounds cool’ or at the most ‘yeah tha...

blog article

How B2B Brands Can Benefit from Social Listening

Marketing

By Ksenia NewtonFeb 23

...other measures of visibility. 6/ Embrace Product Feedback   Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile. This can be especially helpful for businesses that do not have big budgets for research and development. Identifying what peop...

blog article

The 10 Best Social Media Analytics Tools for 2024

Marketing

By BrandwatchOct 7

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can see what is working and what isn’t to...

Report

UK Mental Health Study

...We analyzed over 4 million conversations to understand how mental health is discussed online...

blog article

An In-Depth Social Data Analysis of the Lengthily Titled European League of Legends Championship Series 2018 Final

Online Trends

By Natascha SturmSep 14 2018

...Brandwatch's Natascha Sturm unearths an array of insights from last weekend's European League of Legends championships....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.