blog article

How Influencers Use #Sponsored Posts on Social, and What Brands Can Learn From It

...ience you’re looking to target are most active on social and when the influencers’ followers are most active. [bw_also_like id=”81202″] Staying compliant with sponsored Instagram posts It turns out that casually posting an ad without labeling it as such is not OK. Mediakix recently conducted a study...

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Sports Fans & Social Media (Infographic)

...me day. US soccer fans are the most likely to use social media as a primary source of information. The most engaging social content is based on pre-game excitement (72%), historic video (68%), bloopers (66%), Q&A with coaches and players (66%) and game debate/banter (63%). “Sports fans are willing to...

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Leveraging the Power of Brand Archetypes to Create Social Content

blog article

The Brandwatch Index: CX is the Key to Brand Health

...x, T-Mobile, and Southwest Leading our Television Social Index, Netflix tops our Social Index by dominating their television network counterparts. Coming nothing short of revolutionizing how we consume media, Netflix pioneered digital streaming of content. The company invested years of innovation and...

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Customer Centricity: The Customer Experience Exchange

...ic approach FinServ providers will need to have a presence on social media, otherwise they will begin to isolate their customer base. Being able to contact a customer service assistant – via Twitter, Facebook or any other social platform – will satisfy consumer needs for a quick response while demons...