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blog article

Durrants invests in Brandwatch

News

By Giles PalmerNov 22 2010

...tch is the latest in a series of big deals in the social media monitoring space as companies gear up to tackle the challenges of monitoring brand conversations and reputation online. The social media marketing industry is growing by 34% a year and is expected to be worth $3.1bn a year by 2014.* The i...

blog article

NYK Conference Live: Day Two

Marketing

By Natalie MeehanMay 11 2016

...Debate: Skeptical market research vs. optimistic social” with Melissa Zimyeski from AKQA, Jim Tobin of Ignite Social Media and Misia Tramp from Metia. Which side are you on? “Traditional market research is slow, stuck in its ways and arrogant. Insight from social is flimsy, unreliable and massively...

blog article

10 Most Popular Social Bookmarking Websites

Marketing

By Sophie EaganJan 28 2018

...in discussions. The more generous you are, the more you will find that other users will return the favour with your interesting content. [bw_banner_cta type=2]Track your social performance intelligently[/bw_banner_cta] We take a look at the best social bookmarking sites out there, to help give your c...

blog article

Kittens, Nuts & Ice: The 5 Best Social Media Campaigns Last Year

Marketing

By Chelsea FearJan 23 2015

...ten’ saw cat food brand Friskies partner with Buzzfeed to produce a hilarious social campaign for YouTube. The video, which now has nearly 20 million views, depicts an older cat explaining to a young kitten what to expect in his new home. We couldn’t help but chuckle learning about the pleasures of f...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.