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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How Can Brandwatch Help You Segment and Categorise Social Media Data?

Marketing

By Jasmine JaumeNov 28 2012

...rules to categorise by topics within a wider topic-based query. For our Halloween-themed blog (hence the bat), we looked at conversation about dressing up, and categorised according to what costumes people were intending to wear: Obviously, rules and categories are best used when you know what topics...

blog article

An Expert’s View on How to Monitor Social Media

Marketing

By Joakim NilssonDec 5 2012

...siness with your customers and prospects. A simple-to-implement 4-step process You really don’t want to be that company that spends money on a social media monitoring tool but does nothing with it, so here’s a 4-step process that is both simple to follow and simple to implement in your organisation,...

blog article

Can Social Media Predict TV Show Votes?

Marketing

By Rebecca CarsonDec 7 2012

...ney has caused controversy throughout this year’s competition as many people feel that he is out-dated and not as talented as the other contestants. He has failed to win over the judges but has been spared from their vote as he has been kept out of the bottom two by the public. As a result of public...

blog article

Product Update: Making Group Sharing and Query-Writing Easier

News

By Jasmine JaumeDec 17 2012

...ve used, especially when you are writing long and complicated queries. In addition, you will also be able to place your cursor next to a bracket and the corresponding bracket will be highlighted – particularly useful when you have that troublesome issue of working out where you’ve missed one out! Her...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.