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By Gemma JoyceJun 5 2019
...In which we chat with Kaylea about how she’s risen through the ranks of Porter Novelli while keeping her hand in the data...
By Samuel BocettaJun 21 2019
...Guest blogger Samuel Bocetta shares his tips on the basics of influencer marketing...
In the massive global industry that is sportswear, Nike and Reebok are two of the most prominent brands. But which fares better in the arena of public opinion? In this guide we'll compare: Shifts in discussion levels over time for each brand The sentiment of discussions around the brands Major topic...
By Louise LinehanJul 15 2019
...There are so many potential touch points consumers can have with your brand....
In this guide, we’ll show you how to keep track of key future-telling indicators, using real life examples. Want to know the answers to the following? How much demand will there be for our product? Where do trends that affect my industry actually start? How do I know when a crisis is about to start?...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.