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[New Report] State of Social 2024

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blog article

What is Citizen Journalism and How Does it Influence News?

Marketing

By Gina HortonSep 18 2013

...ype calls, blogs and many more mediums. Even the 6-second video app, Vine, is being used to upload news footage from the scene: User generated content, digital storytelling and consistently available live streaming is fuelling the news with different events from different perspectives. Us ‘normal’ fo...

blog article

Design Will Either Drive Conversions or Steer Customers Away

Marketing

By Keller TiemannMar 13 2014

...94% of a website user’s first impressions were found to be design-related. Oh yeah, and their first impressions were made in 1/20th of a second! Far before users could read any content they were making judgments’ about a website. Based on what? Design. Things like color, layout and other design elem...

blog article

Who Runs the Social Media World: Men or Women? [infographic]

Marketing

By Alex HillsbergMar 25 2014

...2013, an infographic published by FinancesOnline.com presents a quick review how women rule social media today in six significant areas. These “areas of dominance” establish women as a key demographic unit in social media (and the Internet by extension) that brand marketers and content providers wil...

blog article

Turkey is all a-Twitter: The Politics of Social Media

Marketing

By Dinah AlobeidMar 25 2014

...ews outlets were on fire with the news, including commentary from the Turkish president who opposed the ban, and of course deep analyzation of what exactly was going on in the world of Twitter. Brandwatch client We Are Social set us the challenge of unearthing how the Turkish public was responding to...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.