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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Report

Australia: Will Covid-19 Change Consumer Behavior in the Long Term?

...uy are locally sourced since the outbreak of Covid-19 77% of new online clothing consumers in Australia say they’ll continue to shop for garments on the internet once the outbreak is contained And much more New research reveals the ways that consumer spending and behavior are being changed in Austral...

Guide

The Complete Marketer’s Guide to 2019

...s marketers need to know about to prepare for the coming year. In this guide, we cover: Customers – how purchase behavior is being shaped by ethics and a disrupted customer journey Brands – the importance of investing in values and crisis management strategies Tools from across the martech and intell...

Case Study

Babson College

...Learn how Babson College increases student employability by equipping them with skills for the workplace with Brandwatch for Classrooms...

Report

New Research Reveals How Consumers View Brand Purpose in 2020

...bout the role of businesses in 2020? Over six mini-chapters packed with insights from search, survey, and social data, you'll learn: How negative associations with profit are building That consumers are more likely to trust safety measures put in place by employers and businesses than the government...

Report

Tendenze del digital marketing nel 2023

...n'infinità di esempi da brands reali. Consigli su come sfruttare le tendenze in modo significativo e coerente per il vostro marchio. Prospettive su quando seguire una tendenza e quando non seguire ciecamente ciò che è di tendenza. E molto altro ancora! Trova i dati giusti per alimentare la tua strate...

Report

Customer Experience in Australia

CX is the battleground on which customers are won or lost. It can no longer be a peripheral goal – it must be a central focus. In this report, we'll answer the following: How forgiving are Australian consumers when things go wrong with household products? Why are Australian consumers so negative abo...

Guide

The Complete Guide to Reddit Data

...data for the following use cases: Brand tracking Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips for getting the...

Report

Consumer Trends in the Automotive Industry

...l about AI technologies in the automotive industry And much more We analyzed millions of online conversations around the automotive industry to identify the latest global consumer trends....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.