Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Gemma JoyceMay 9 2016
...ocial analytics platforms are always playing catch-up. https://twitter.com/Topshop/status/727291031436316672 As new platforms spring up and brands jump aboard, calculating the long term value can initially prove difficult. Snapchat, which top brands are embracing on enormous scale, is an example of t...
By Gemma JoyceAug 5 2016
...money and space. It might sound appealing to cash-conscious commuters but we’re guessing this won’t go down well with public transport workers or taxi drivers. Driverless public transport could see thousands out of the job as commuters opt for cheaper rides in supposedly safer vehicles. There’ll be...
By Kristian BannisterMay 25 2017
...their own personal routine which they repeat, week-in, week-out. Start the week with chest, go easy on weekends, squats on Wednesday, et cetera. They might think it’s unique to them, but they’re wrong. Using Brandwatch Analytics’ charting tools, we can plot which day of the week each workout is most...
By Kellan TerryJul 31 2017
...e noticed social bubbling around the ride-sharing company Lyft, and a co-marketing promotion they entered with Taco Bell. Examining the past two weeks we see that Lyft has been mentioned more than 310,000 times online – a large discussion that many brands don’t achieve in such a time period. However,...
By Leia ReidJan 15 2020
...The world's largest retail conference just finished. If you couldn't make it, don't worry! We have you covered with the themes that got the biggest online reaction....
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