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By Samuel BocettaJun 21 2019
...Guest blogger Samuel Bocetta shares his tips on the basics of influencer marketing...
In a fast-moving era where consumers are fickle and reputation is everything, monitoring your brand’s health is critical. That may mean analysing real-time audience responses to a freshly launched campaign, or gathering long-term consumer opinion on your brand. In this guide, we’ll give you some ide...
How can brands create meaningful campaigns that connect with their audiences and their values? We share best practice, using examples from some of the best campaigns of recent years. Learn about moral marketing from brands like Nike, Dick's Sporting Goods, Patagonia, Converse, and more. How can bran...
By Gemma JoyceFeb 1 2020
...Brandwatch data reveals some of the biggest consumer trends for the auto industry as we head into 2020. Discover what can be learned from 8,000 global survey responses and thousands of social posts....
By Jeff EisenbergNov 4 2019
...Beyond Meat is killing it, without killing anything. Here, we explore online conversations around the growing brand, finding that, while the stock price is climbing, there's still plenty to do to quell the concerns of would-be customers....
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