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blog article

Meet The 24/7 Member of Your Social Media Team

Marketing

By Gemma JoyceSep 28 2017

...t the internal information hadn’t yet reached the social team. The first the social team heard of the diverted aircraft was via social media and through the Alerts they had set up within Brandwatch. They were triggered when an account that’s popular among aviation enthusiasts and conspiracy theorists...

blog article

Where is the Best Place to Network?

Uncategorized

By Felicia SavageAug 20 2012

...rrands or sipping a latte in a coffee shop. These social events and interactions can ultimately help your social media campaigns as well as improve your brand’s image both online and offline. Getting back into in-person networking can seem daunting at first, especially if you’ve become heavily relian...

blog article

Taking Command: A Look Back at Social Media Week NYC

Marketing

By Fiona SalukMar 3 2015

...to 300 mentions using our designated hashtag (#SMWSOCIALDATA) that day. #SMWSocialData is so good it’s trending. pic.twitter.com/4GcDIQvvfu — Adam Edwards (@EdwardsAdam) February 26, 2015 A shared feeling developed that command centers have reinvented business in that they offer intel about the socia...

blog article

Report: Social Listening for Nonprofit Organizations

Marketing

By James LovejoyMar 18 2015

...nning their content release schedule. The role of social media intelligence for nonprofits As leaders in providing social media intelligence solutions, we’ve noticed that the not only has the number of nonprofits applying social media intelligence techniques to their organizations strategies increase...

blog article

Using Market Insights from Social Data to Drive Customer Loyalty

Marketing

By Kit SmithSep 22 2016

...id=”82072″] How to reveal market insights through social media research Conducting social media research with well-defined questions and a robust methodology can surface these market insights that can be harnessed to drive customer loyalty, increasing sales in the long term. Most people’s starting po...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.