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[New Report] State of Social 2024

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blog article

Understanding Sentiment Analysis: What It Is & Why It’s Used

Marketing

By Kristian BannisterFeb 26 2018

...e reliability of sentiment analysis. Users will become more comfortable with the idea that the automatic analysis of individual text material is hard to match human performance. The insight that can be gained from large datasets (millions of Tweets) will overshadow the concerns about reliability at a...

blog article

How Do Brands Survive in the Ever Competitive World of Influencer Marketing?

Marketing

By Brian MechemAug 28 2018

...As a brand, how do you stay on top of your influencer marketing game? How do you make sure your brand survives in this immensely competitive world? We share five best practices to keep your competition on their toes....

blog article

Holiday Data: Immediate Future Research Reveals Key Insights for the UK Travel Market

Marketing

By Gemma JoyceDec 6 2018

...Immediate Future's vacation research has revealed a whole bunch of holiday insights for the UK travel market. Here are some of our favourites....

blog article

Pollen is Coming: An Analysis of Conversations Around Hay Fever

Online Trends

By Natascha SturmApr 5 2019

...Who hasn’t experienced a bit of a tingle in their nose? A bit of a dryness in their throat? A bit of a stinging in their eyes? Hay fever is something most of us have experienced – but how do we talk about the symptoms and treatments online?...

Guide

The Guide to Smarter Reporting for Agencies

Overcome common agency pain points and save time with live data reports that give you metrics on exactly who has engaged with your work. Impress clients Close the feedback loop Drive accountability Optimize content Strengthen relationships Create time efficiencies Stop wasting time on time-consuming...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.