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By Sam MeltonJan 14 2014
...type=1 url=”https://www.brandwatch.com/case-study-late-rooms/” title=”Related Case Study” image=”https://www.brandwatch.com/wp-content/uploads/2014/04/CaseStudy-LateRooms-Thumbnail.png”]Find out how hotel booking company, Late Rooms, used social listening to uncover new online advertising opportunit...
By Chelsea FearJan 17 2014
...ling (a bit too rigid, you might argue) of a staff-on-social initiative is that of Morgan Stanley, a financial service provider, whose fear of the medium led to them only releasing pre-written tweets. Although they encouraged 17,000 financial advisors to get online in 2012, their inability to trust e...
By Adam ConnellMar 20 2014
...[bw_banner_cta button=”GET THE REPORT” type=1 url=”https://www.brandwatch.com/report-influencer-marketing/” title=”We Love Insights” image=”https://www.brandwatch.com/wp-content/uploads/2014/12/InfluencerMarketing-Thumbnail.png”]Read our free guide on how you can utilize influencers to supercharge y...
By Gemma CooperJun 11 2015
...n insights into the stages of their consumers path-to-purchase and feed the results back to their product and marketing teams. We came up with an approach that they really liked and accepted to trial. From this setup solution they discovered some very useful social intelligence about why some consume...
By Gemma JoyceAug 22 2016
...on the subway could be part of an advert for a rom-com, and it looks like that’s what Ashley Madison is going for with their “Find Your Moment” campaign. https://www.youtube.com/watch?time_continue=58&v=YtbEYgAN4YY The brand’s new look and message has had a fairly low-key release and we’ve not seen...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.