[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Dan VirgillitoApr 2 2013
...on’t call your client a “loser” When Amy’s Baking company owner replied to a one-star Yelp review with a long series of insults to her customer, she probably didn’t imagine becoming a famous case of ORM fail. “We don’t care about your laptop!” This is basically what Dark Horse Café meant when tweetin...
By Felicia SavageApr 12 2013
...you may need to take a look at their rigid or not-so-rigid requirements to see if your site fits the bill. To put this into perspective, a lot of the larger banner ad networks require you to have upwards of 250 visitors per month, and more than 100,000 monthly impressions. Fortunately, many networks...
By Felicia SavageMay 29 2013
...by an organization outside of a brand, like paid search ads, affiliate advertising and YouTube commercials. These two digital media types can be effective, but they also require an investment in time and resources, both internally and externally. But with earned media, a brand can cover an amazing a...
By Joel WindelsMay 30 2013
...m the litany of Twitter-enabled services, so that companies in the search for a tool are able to see which are accredited from the platform itself; an official stamp of approval from Twitter, if you like. As per the Twitter Certified Program charter, the primary benefits of the enhanced relationship...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
