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blog article

Scoring big on the social playing field: World Cup 2014 data

Marketing

By Dinah AlobeidJun 18 2014

...s are mentioned and discussed, analyzed and RTed. Social media has reshaped the way humans communicate and the way news organizations inform the public. The World Cup this year is setting the stage to make our lives even more integrated with social than they already are, which is a significant amount...

blog article

Does Your CEO Know How You Measure Social Media?

Marketing

By Josh MackeyOct 23 2012

...nto their office to defend how you are measuring “social”. The scary thing is that social data – and the Internet in general – is a bit of a hot mess, overflowing with constant inputs from imperfect humans and trolling spammers. Setting up a query to track the volume of both your brand and your compe...

blog article

React: Suicide Squad vs Sarah Palin in This Week’s Social Round-up

Online Trends

By Emma ShanahanJan 22 2016

...nanigans and way with words are like a recipe for social explosion. This week he caught the attention of social in two big ways. Firstly, as MPs in the UK debated whether they should consider banning him from the country, “Ban Trump” mentions reached over 25k. A social storm brewed over the next 24 h...

blog article

Research: Do Brands Live Up to Customer Expectations on Social?

Marketing

By Ruxandra MindrutaMar 13 2015

...informed shopping decisions based on opinions or feedback from fellow consumers. Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. This behavior shift offers the perfect opportunity for online customer service t...

blog article

Does Social Media Advertising Actually Work?

Uncategorized

By Joel WindelsJan 17 2012

...viewing it, some would argue that it’s worth it. Social Media Advertising Works! There’s no doubt that social media advertising works, but caution is essential if you want it to work well for you. Know your market, get a strong understanding of the online social behaviour of your potential customers...

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