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[New Report] State of Social 2024

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blog article

Social Media Insights from Apple’s WWDC Event

Online Trends

By Doh Young JungJun 17 2013

...step further from textual searches to more content-based searches. It can show you particular pieces of content that are resonating amongst Twitter audiences. For example, here we see that the Verge’s report on Mac Pro is the most tweeted content regarding WWDC. The Insights component is also a great...

blog article

How Can Brands Prepare for the Future of Retail?

Marketing

By Hannah TregearJul 5 2013

...2,227 mentions) Key fact: Forums and reviews were common for shampoo chat in general, but especially for coloured hair. Demand outweighed supply for online advice.   Sensory Feedback   A search for discussion around the touch, scent and sight about shampoo (total 19,301 mentions). Key fact: 70% of sh...

blog article

The Part Social Media Played in the Brazilian Riots

Marketing

By Luisa BarwinskiAug 6 2013

...ng and specific in order to capture all the data. Search terms included “#vemprarua”, “vinagre” and “20 centavos”. I also applied some filters to check the most “effervescent” cities in Brazil; São Paulo and Rio de Janeiro had the largest amount of mentions and the biggest violence rates. When there...

blog article

How Social Media Intelligence is Adding Value in the Third Sector

Marketing

By Iris VermerenAug 5 2013

...ey to help children in need.” Monitoring other not-for-profit bodies is essential to get a greater insight into a brand’s own data and messages that have proved successful elsewhere. The results will help World Vision optimize strategies across its numerous departments as it continues to expand in mo...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.