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blog article

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Marketing

By BrandwatchFeb 26 2022

...ng Manager) Phill Agnew was let loose on our Brandwatch Twitter account. At the time we were promoting a guide on community management, and he took a rather interesting approach on the wording of the social post. We awoke the day after promoting the guide to a number of angry replies, accusing us of...

blog article

Podcast Audiences: Why Are Women Such Big Fans of True Crime Podcasts?

Online Trends

By Gemma JoyceJun 28 2018

...In which the Brandwatch React team gets addicted to grisly murder podcasts and then decides to do some data analysis around it to justify listening to more....

blog article

How Do Brands Survive in the Ever Competitive World of Influencer Marketing?

Marketing

By Brian MechemAug 28 2018

...As a brand, how do you stay on top of your influencer marketing game? How do you make sure your brand survives in this immensely competitive world? We share five best practices to keep your competition on their toes....

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Guide

Social Plus: For Marketers Tired of Siloed Data

Some things are better together. Including data. Learn how to drive greater insight and opportunity with a 360-degree approach. See integrated marketing in action: Social + Sales Social + Search Social + TV Data Social + Web Analytics Some things are better together. Learn how to drive greater insig...

blog article

Woke Consumers and Uber-Targeting: Ecommerce Trends for 2019

Marketing

By Gemma JoyceNov 21 2018

...As we head into another year that promises big changes and the continued development of exciting technologies, the Brandwatch team reveals their predictions around ecommerce trends for 2019....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.