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blog article

Guide: The Challenges and Benefits of Omnichannel Customer Service

Marketing

By Natalie MeehanSep 10 2015

...coms) had saved $3.1m per year by adopting a more social media-centric approach to their customer service. Social customer care costs less than $1 per interaction. Compare this with $6 per phone call and $2 – $5 per email – it’s not hard to see where the savings mount up. Proving the ROI of social cu...

blog article

Marketing: Understanding Television Audiences on Social

Marketing

By Hannah TregearAug 24 2015

...thermore, recognizing the demographic makeup of a social audience is a vital component of an effective social strategy. Identifying what content successfully activates which groups on social media, networks can better understand their own campaign efforts, informing strategies to reach specific targe...

blog article

Accommodation Booking Website Uses Social Listening To Improve Customer Service

News

By Hannah TregearApr 16 2014

...’m a big fan of Brandwatch – Their excellent technical support is coupled with an extremely efficient product that gives you everything you could want from a social media monitoring tool.’ – Richard Kemp Social Media Manager, LateRooms.com. Want success akin to LateRooms.com? Get in touch and we’ll s...

blog article

Why Reputation & Crisis Monitoring Is So Vital In This Social Age

Marketing

By Natalie MeehanJan 21 2015

...customers, associates and news media are scanning social media feeds to find the latest information about an event, organisations affected need to be doing the same – ideally to be ahead of the curve by listening and responding on the same channels that everyone else is using. In issues and crisis co...

blog article

Report: Social Insights on the Telecommunications Industry

Marketing

By James LovejoyNov 19 2015

...Telecommunication Industry In our latest report, Social Insights on the Telecommunication Industry, we outline the industry’s leaders in social media, examine key customer service issues, and briefly discuss some of the many other ways that telecommunication businesses can use social intelligence to...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.