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blog article

How Bloomberg TV Has Become A Leading Social Brand [Video]

Marketing

By Dominick SoarJun 28 2013

...in the interview is the question of who should be social. Katy works with much of Bloomberg TV’s talent on social and emphasises the importance of genuine content. She believes that social can only be effective when using your true tone and voice. At Bloomberg TV, social media is so ingrained in the...

blog article

Sports Fans & Social Media (Infographic)

Marketing

By Iris VermerenOct 7 2013

...me day. US soccer fans are the most likely to use social media as a primary source of information. The most engaging social content is based on pre-game excitement (72%), historic video (68%), bloopers (66%), Q&A with coaches and players (66%) and game debate/banter (63%). “Sports fans are willing to...

blog article

The Future of Engagement: Prioritizing Customer Experience

Marketing

By Natalie MeehanNov 24 2015

...be better positioned to enable transactions over social channels, or facilitate the customer journey from social media to other traditional or digital channels.” The take-away is clear: companies using social for customer service should start thinking how they can use it in more ways than simply ans...

blog article

How Pernod Ricard Are Leading The Way With Social Media [Video]

Marketing

By Gina HortonAug 28 2013

...tinues to express how it is not enough to just be social; you also have to be socially devoted. Jeremie believes social media holds great potential, however what’s really important is how you communicate with the customer in real life. This is an advantage Pernod Ricard holds over its competitors. Pa...

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