Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.
828 items found for "social presence showdown"/feed/rss2/feed/rss2/
By Dominick SoarJun 28 2013
...in the interview is the question of who should be social. Katy works with much of Bloomberg TV’s talent on social and emphasises the importance of genuine content. She believes that social can only be effective when using your true tone and voice. At Bloomberg TV, social media is so ingrained in the...
By Iris VermerenOct 7 2013
...me day. US soccer fans are the most likely to use social media as a primary source of information. The most engaging social content is based on pre-game excitement (72%), historic video (68%), bloopers (66%), Q&A with coaches and players (66%) and game debate/banter (63%). “Sports fans are willing to...
By Natalie MeehanNov 24 2015
...be better positioned to enable transactions over social channels, or facilitate the customer journey from social media to other traditional or digital channels.” The take-away is clear: companies using social for customer service should start thinking how they can use it in more ways than simply ans...
By Gina HortonAug 28 2013
...tinues to express how it is not enough to just be social; you also have to be socially devoted. Jeremie believes social media holds great potential, however what’s really important is how you communicate with the customer in real life. This is an advantage Pernod Ricard holds over its competitors. Pa...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.