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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

How to Use Social Media for Customer Service

Marketing

By Joel WindelsMar 21 2012

...ld. Finding the conversation Almost half of all 18-34 year-olds expect a response within 12 hours on social media, and complaints to companies will be no different. Therefore, it’s incredibly important that you are able to locate and isolate these mentions of your brand as soon as possible. Low-end t...

blog article

Product Update: Threshold Alerts

News

By Joel WindelsMay 9 2012

...other upgrade we’ve made to Brandwatch is our new-look mentions pop-up. You now search within the window to find the portion of the mentions that you’re looking for at a quick glance. There are now new ‘sort-by’ options too, so that you can rank the mentions in order of mozRank, blog comments, site...

blog article

Uncovering the Trends: Social Media and the Fashion Industry

Marketing

By Jasmine JaumeOct 1 2012

...rsation surrounding the ‘big four’ fashion weeks, comparing the buzz around each city’s week and analysing the pattern of conversation surrounding the shows. How does online conversation about the two seasons compare? How about each of the different cities? What are the common themes within fashion w...

blog article

Analysing Vodafone Retweets

Marketing

By Joel WindelsApr 28 2010

...t “wouldn’t it be good to be able to know who is being retweeted the most?” and with a little bit more time and some more head scratching and beard stroking, we worked out how to do this too. With a quick data download and some simple cutting up of the data in Excel we came up with a table that showe...

blog article

Conversation, Aggregation, Collaboration

Marketing

By Alan RaeNov 13 2012

...any complex – it needs to have at least some face-to-face element to build the trust and the energy needed to allow people to collaborate together on complex projects. So if my take on what Andreas was saying is correct, curation of material and construction of online environments needs to be focuse...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.