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[New Report] State of Social 2024

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blog article

Going Viral: Nathalie Nahai on the Psychology of Shareable Content

Marketing

By Natalie MeehanJun 21 2016

...id=”76232″] Stress, and social content as social commentary Nahai: The other thing social content does is act as social commentary. This is especially important when you think about the more humane side of social media use. There’s the ability for people to be able to grieve in a collective way, but...

blog article

The “Post-truth” Era: Did Fake News Make Donald Trump President?

Online Trends

By Gemma JoyceNov 22 2016

...ross social on top of that…Truth is to false as up-voted is to down-voted” Could the misleading aspects of social media be enough to put someone in the White House? This election more than any other, it’s possible. Are you a journalist looking to cover our data? We have plenty more. Email us react@br...

blog article

What Was Social Media Most Thankful For This Thanksgiving?

Online Trends

By Gemma JoyceNov 24 2016

...been an objectively garbage year. https://twitter.com/daniellemariee_/status/800796434983452674 Plus, gratitude has become a hot topic on the psychology scene. If you’re feeling down about 2016, an “attitude of gratitude” could be one to adopt. The Brandwatch React team decided to take a look at the...

blog article

@RealDonaldTrump vs. @POTUS: The Curious Habits of The Tweeting President

Online Trends

By Gemma JoyceAug 2 2017

...it occurred on @realdonaldtrump. https://twitter.com/realDonaldTrump/status/869858333477523458 https://twitter.com/POTUS/statuses/885888121266618368 There’s certainly a blurring of the line between personal and official, however. For example, Trump’s announcement on disallowing transgender soldiers...

blog article

From Best-Dressed to Most Discussed Designer: How the Met Gala 2022 Fared Online

Online Trends

By Emily SmithMay 3 2022

...Here’s all the social data from the biggest fashion event in the world....

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.