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By Gemma JoyceFeb 18 2019
...Michelle Goodall worked on one of the most famous moral marketing campaigns of the last 20 years. What’s her take on Gillette’s The Best Men Can Be campaign?...
...to make better decisions for your business. Brandwatch is ushering in a new market category: Digital Consumer Intelligence (DCI) – a revolutionary combination of digital, survey, social, and first-party data sources with data science and AI. In this guide, we explain the following: What is Digital C...
...ple around the world to find the biggest consumer trends ahead of 2020. In this edition of the global Consumer Trends for 2020 report, we’ll look at social insights alongside global survey data, to answer the following questions (pulling out specific insights for the APAC region): What technology do...
There's no excuse for poor CX, and consumers are turning away from brands that let them down. Blending 200 million online conversations with 9,000 global survey responses, we studied: What are consumers' expectations around different industries? Which brands and industries create the most positive e...
By Leia ReidJun 24 2020
...With bookies closed and stock market prices at record lows, a new set of investors are trying their hands...
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