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blog article

Interview: Michelle Goodall on Planning ‘Moral Marketing’ Campaigns

Marketing

By Gemma JoyceFeb 18 2019

...Michelle Goodall worked on one of the most famous moral marketing campaigns of the last 20 years. What’s her take on Gillette’s The Best Men Can Be campaign?...

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Guide

How Digital Consumer Intelligence Will Revolutionize Decision Making

...to make better decisions for your business. Brandwatch is ushering in a new market category: Digital Consumer Intelligence (DCI) – a revolutionary combination of digital, survey, social, and first-party data sources with data science and AI. In this guide, we explain the following: What is Digital C...

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Report

Consumer Trends for 2020: APAC Edition

...ple around the world to find the biggest consumer trends ahead of 2020. In this edition of the global Consumer Trends for 2020 report, we’ll look at social insights alongside global survey data, to answer the following questions (pulling out specific insights for the APAC region): What technology do...

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Report

The Best Brands and Industries for Customer Experience 2020

There's no excuse for poor CX, and consumers are turning away from brands that let them down. Blending 200 million online conversations with 9,000 global survey responses, we studied: What are consumers' expectations around different industries? Which brands and industries create the most positive e...

blog article

Covid-19: Casual Investors Take to the Stock Market During Lockdown

Online Trends

By Leia ReidJun 24 2020

...With bookies closed and stock market prices at record lows, a new set of investors are trying their hands...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.