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blog article

React: Social Media Reacts to E3 2016

Online Trends

By Gemma JoyceJun 15 2016

...king to cover our data? Email react@brandwatch.com for more details [bw_banner_cta type=9][/bw_banner_cta] Brandwatch analyzes social media reaction to E3 2016, including commentary and social round-ups from each major conference....

blog article

The Complete Guide to Campaign Analysis

Marketing

By Kit SmithOct 17 2016

...n, online or offline, will have people talking on social media. There are a variety of social media metrics you can measure that will give you a better understanding of what has worked, and which market segments it has worked with. Volume of mentions A simple metric that will give you an indication o...

blog article

Social Media is Revolutionising the Music Industry

Marketing

By Kate FranklinAug 29 2013

...r videos will 99% of the time get their launch on social channels. Furthermore, social media is where music audiences naturally congregate, forming their own communities and sharing their experiences of bands and artists. But how can labels keep track of this ever-increasing volume of online conversa...

blog article

What is Your Social Media Customer Service Gap?

Marketing

By Dave ChaffeyAug 1 2013

...re. But what about customer service delivered via social media – how is that looking today? Well, social media seems to be a popular channel for customer service, making it a key part of social media strategy. Smart Insights reported that in the UK in 2012 44% of adults now use the web to share griev...

blog article

British Red Cross Adapts Social Strategy for Campaign Success

Marketing

By Hannah TregearFeb 5 2014

...the British Red Cross has to act smart when using social media. The charity uses social data for many purposes, across several departments within the organization. They wanted to use a monitoring and analysis platform that would allow the organization to centralize and manage all social activities fr...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.