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By Dinah AlobeidNov 14 2016
...feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official Facebook or Twitter handle and found it can take...
By Hannah TregearOct 31 2016
...d determine whether it was insightful? Now it’s become commonplace and, if you’re not doing it you’re falling behind. I’m often asked, ‘Well, what does that really mean? How much social conversation is actually happening in general?’ As we all know, there are limitations to querying and what is avail...
By Giles PalmerFeb 26 2021
...CEO Giles Palmer tells the story of 13 years of Brandwatch, from the beginning all the way up to Brandwatch joining Cision to build a bigger future...
...Data-driven pitches, campaigns, and results will always be more impactful to clients than the gut feelings of the even the most creative minds. Learn how social media analytics can help win new business and prove ROI....
By Manish DudharejiaSep 3 2018
...Guest blogger Manish Dudharejia shares tips on helping organizations and their employees make the most of social to drive business results....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.