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[New Report] State of Social 2024

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blog article

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

Marketing

By Dinah AlobeidNov 14 2016

...feedback from social. Customer Care This example comes from a well-known American financial services company. The brand measures customer care channel response times. They looked specifically at how long it takes their brand to respond via an official Facebook or Twitter handle and found it can take...

blog article

Interview: Talking CMI with the Director of Analytics and Advisory at Deep Focus

Marketing

By Hannah TregearOct 31 2016

...d determine whether it was insightful? Now it’s become commonplace and, if you’re not doing it you’re falling behind. I’m often asked, ‘Well, what does that really mean? How much social conversation is actually happening in general?’ As we all know, there are limitations to querying and what is avail...

blog article

The End of One Story and the Beginning of Another

News

By Giles PalmerFeb 26 2021

...CEO Giles Palmer tells the story of 13 years of Brandwatch, from the beginning all the way up to Brandwatch joining Cision to build a bigger future...

Guide

The Agency Guide to Social Media Analytics

...Data-driven pitches, campaigns, and results will always be more impactful to clients than the gut feelings of the even the most creative minds. Learn how social media analytics can help win new business and prove ROI....

blog article

4 Tips for Empowering All Employees to Use Social to its Full Potential

Marketing

By Manish DudharejiaSep 3 2018

...Guest blogger Manish Dudharejia shares tips on helping organizations and their employees make the most of social to drive business results....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.