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blog article

React: We Know What You Asked Santa For This Christmas

Online Trends

By Gemma JoyceDec 23 2015

...uy for it’s probably worth checking their Twitter feed. In December alone we found 195,432 tweets mentioning “All I want for Christmas is”, appended with a plethora of desired gifts from the weird and wonderful to big name products. Breaking tweets down into present categories, the most mentioned ite...

blog article

React: Is Peach the Breakthrough Social Network of 2016?

Online Trends

By Gemma JoyceJan 12 2016

...t phase bugs can be expected, but Peach’s Twitter feed is currently littered with (admittedly funny) “we’re working on it” messages. Got a bit rough there, but Peach should be more stable now. ???pic.twitter.com/SrrBP60LkP — Peach (@peachdotcool) January 9, 2016 Whether Peach will be an enormous succ...

blog article

Research: An Investigation on How Making a Murderer Made its Mark

Online Trends

By Jessica HammersteinJan 26 2016

...mpossible to get through your Facebook or Twitter feed without being bombarded by the show – people were obsessed with talking about their theories of Avery’s guilt or innocence, and about potential corruption in the justice system. At Ignite, we used Brandwatch and sampled the incredibly high volume...

blog article

React: House of Fraser’s Twitter is Having an Interesting Morning

Online Trends

By Gemma JoyceFeb 1 2016

...nge-worthy “emojinal” tweets filled their Twitter feed. The brand, usually more known for their luxury-focused image, had been posting tweets under the hashtag “#Emojinal takeover”- which included images of celebrities sporting emoji crowns and trumpets, an obscure “Harry Birthday” message to One Dir...

blog article

Interview: How and Why Finance Brands are Reaching Millennials

Marketing

By Joel WindelsFeb 22 2016

...considered as millennial products, like your BuzzFeeds, your VICEs and so on, I think that’s starting to shift. Things like COP21, the climate change meeting in Paris last November, speak volumes about how things are changing. Five, ten years ago, no one would have cared except a select few; typical...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.