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[New Report] State of Social 2024

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blog article

3 Reasons Your Videos Might Be More of a Success Than You Think

Marketing

By Dominick SoarAug 7 2013

...n a smaller scale, be realistic when judging your company of a hundred people next to organisations with staff networks of many thousands. At a SXSW panel this year, Jeanette Gibson from Cisco revealed that a piece of her *B2B* content was downloaded 10,000 times purely by staff … chances are, you wi...

blog article

Complex Queries: The Most Important Feature in Social Media Monitoring

Marketing

By Jannette PazerAug 12 2013

...cently released monitoring tools. Having a background in computer science and software engineering, the concept of constructing Boolean search queries was straightforward to me. As I evaluated other tools and tried to create complex queries, I was shocked at how limiting the user interfaces were for...

blog article

The Key to Successful Brand Monitoring

Marketing

By Iris VermerenAug 15 2013

...earch more accurate and powerful. More about this comprehensive set of operators can be found here. One of our favourite operators is the truncation wildcard (symbol *). It provides the ability to expand your search to include any words that begin with same root, but could end in anything of any size...

blog article

Radio & Social Media: Listening to the Listeners [infographic]

Marketing

By Gina HortonDec 12 2013

...ndustry is maximising the opportunities that are being presented. In order to accomplish this we carefully selected a sample of forty radio stations across the UK and the US, and uncovered some valuable information. In the UK … Radio listeners are a very loyal audience, with 88% of those who interact...

blog article

How Radio Stations are Adapting to Social Media: US vs UK

Marketing

By Ruxandra MindrutaDec 17 2013

...r account than a radio station’s Twitter account, compared to UK’s percentage, which is only 20%.   3/ In terms of most popular topics of discussion, for UK, 60% of all listener mentions of radio related to the songs played, whereas US conversation centred around celebrity culture: news, interviews o...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.