[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Gina HortonDec 18 2013
...line growth, and the biggest encouragement of word-of-mouth. They recommend and share a brand two to four times more than the average consumer. WOM has been prevalent in marketing jargon since the ‘60s, and though it is the most unmanageable form of marketing, it yields the greatest results (don’t ju...
By Hannah TregearJan 8 2014
...lar success when performing broad data collection combined with complex social analytics. SSG knew they could leverage Brandwatch’s powerful analytics platform to help their client. The Goal Brand Managers at the FMCG company had three specific goals in mind: To quantify the brand’s social share of v...
By Joel WindelsFeb 12 2014
...ocial media command center’ is one of those flashy-sounding buzzwords you’ve probably come across if you work in digital marketing. You may even work at a brand that already has one, or is thinking of installing one. The term has been around since the last decade, and the concept gained significant m...
By Chelsea FearFeb 20 2014
...ant to feel the worry of their precious earnings being threatened by computer glitches and online scams, so accordingly a reassuring, trustworthy reputation needs to be upheld during the consumer life cycle. We recently attend the Customer Experience Exchange for Financial Services, where the entire...
By AJ WilcoxMar 31 2014
...d not be the only measure of social media ROI. 2/ Understanding Click-through Rate and Impressions Click-through rate is most commonly used to measure the success rate of ads on social media, so get familiar with this concept if you’re looking to run promotions on social media sites. Click-through...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
