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blog article

Product Update: Rules

News

By Joel WindelsNov 28 2011

...atures yet: “Rules”. Rules allow you to tell Brandwatch how to automatically categorise, tag or classify sentiment for future mentions by setting your filters a certain way. This is the latest step towards our goal of automating currently manual processes and making Brandwatch as fast and powerful as...

blog article

Does Social Media Advertising Actually Work?

Uncategorized

By Joel WindelsJan 17 2012

...ads over the course of 24 hours, or can be first-watch videos in the suggestion column. Another route is the more traditional display ads located right next to popular video footage. Prime positions on YouTube do cost a hefty sum however, with a homepage advert costing over $375,000… a day. With ove...

blog article

Social Media Conversations: All Topics

Marketing

By Joel WindelsJan 18 2012

Brandwatch have sponsored a series of conversations that are being hosted by Neil Glassman at WhizBangPowWow. The discussions cover a wide range of topics across social media and are all recorded and presented for you on their website. We’ve also decided to provide a summary of each conversation her...

blog article

Microsoft Copying Apple with Shift to Branded Shows?

Marketing

By Joel WindelsJan 25 2012

...as received far less favourably. We used the Brandwatch social media monitoring tool to listen to what people thought of Microsoft’s last attempt at joining in with CES, and how well they fared with this event. Microsoft’s CES Swansong 2012 was the last year in which Microsoft would be taking part in...

blog article

What Truly Makes Something Worth Sharing?

Marketing

By Joel WindelsMay 17 2012

...y integral aspects of viral content. So, what are the underlying reasons for sharing something? What makes an app, video or article go viral? Watch the video for our view on the real impact of sharing features, and the key ingredients that will always make something popular....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.