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blog article

Interview: Talking Use Cases with Comms and Consulting Firm, Oot

Marketing

By Natalie MeehanMay 31 2016

...ome time chatting to Digital Strategist & Head of Social at Oot, Valentino Coletto, to understand how they use social media listening to serve their varied clients. Coletto shared with us how the Digital Intelligence Business Unit provides consulting services and hands-on activities for market resear...

blog article

Not an Insight: The Fallacy of Buzz Monitoring During the Oscars

Marketing

By Joel WindelsFeb 23 2015

...to further enrich the results and ensure that the social data is not devalued. The social space is overflowing with examples of data where, without a consideration of the broader context, meaning can be misconstrued entirely – take the 2013 study, ‘Extracting Diurnal Patterns of Real World Activity f...

blog article

PR Tracking Using Social Media Monitoring: How It Works

Marketing

By Joel WindelsFeb 4 2015

...nitoring & the importance of PR tracking The term social listening, or social media monitoring, is somewhat of a misnomer. Originally devised as the means to track online authors as a campaign tracking tool to complement traditional PR services, the gradual decline of print media now means that onlin...

blog article

Refine Your Marketing Message with Social Listening

Marketing

By Chelsea FearJan 14 2015

...rofession, interests, gender and the locations of social media users in relation to specific social conversations. Discovering key trends that link a group of your consumers will help you create an engaged marketing campaign that resonates with your audience. Fast cars and customer conversations But,...

blog article

How to Use Social Media for New Product Development Research

Marketing

By Kit SmithSep 15 2016

...cess of developing products purely on the back of social media feedback. By scouring eBay and Amazon reviews, C&A marketing has developed products that answer the frustrations of consumers and include the most requested features. While most companies won’t go to these extremes, social data should bec...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.