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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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blog article

The “Post-truth” Era: Did Fake News Make Donald Trump President?

Online Trends

By Gemma JoyceNov 22 2016

...’s far more to the potentially misleading role of social media in politics than that. Against a backdrop of social networks being battered for facilitating malicious content, widespread acknowledgment that the real world can look very different to your own newsfeed and a political landscape in which...

blog article

How Twitter Changed Marketing: Ten Influential Twitter Campaigns

Marketing

By Dinah AlobeidMar 21 2016

...they wanted to drive the brand new R8. The lucky social media winner would get the keys to an Audi R8 for a day. Ultimately, not only did the winner of the competition get an R8 for the day, so did the social media-savvy Super Bowl fan who inspired the campaign with her #WantAnR8 tweet. #40Dollars b...

blog article

What is Image Analysis?

Uncategorized

By Garrett HuddyMar 6 2019

...We go through what image analysis is and how brands can use image analytics for consumer insights....

blog article

The Steps to Take to Prove Your ROI

Marketing

By Anna BauerJun 18 2012

...comes from also depends on the use of an advanced social media-monitoring tool . The road to getting a return on your social media investments maybe be windy but you can get there. Once you do you will be able to prove you’re profitable to upper management, as well as a more predictable and successfu...

Guide

Social + NPS: How to Move Towards a Holistic View of Customer Advocacy

...l ways of measuring NPS How to blend the datasets to get the context behind your Net Promoter Score Step by step, how to generate your own social Net Promoter Score that can be accessed instantly Social + NPS: How to Move Towards a Holistic View of Customer Advocacy...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.