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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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blog article

Looking Back & Looking Forward: Brandwatch 2014 in Review

News

By Natalie MeehanJan 5 2015

...g about your brand in much more detail, and Minute-by-minute Charting, allowing you to understand the exact moments causing peaks in conversation, topic and sentiment changes, and surfacing new audiences to engage with. We launched Hindsight in July, offering access to the full eight years of public...

blog article

8 Ways Social Listening Can Benefit Your Content Marketing

Marketing

By Kristian BannisterMar 23 2015

...For example, for our food and beverage report we compared conversations around bacon and kale. By plotting the mentions by location, we were able to see which states were more likely to be chatting about kale and which were all about the bacon. This insight sparked further discussion, such as ‘does...

blog article

Data Labs: What Can We Learn About Runners From Public Data?

Online Trends

By Edward CrookApr 9 2015

...download an app, health and fitness ask for longer-term commitment. In this study, I looked at public data from popular running apps to see what separates long-term runners from those who bowed out early on. Most of us will be familiar with running app Tweets. Mobile apps/devices are paired with acco...

blog article

New: Our Location Capabilities Are Putting You On The Map

News

By Nick TaylorMay 5 2015

...ct, cut and view their data in context with minute-by-minute tracking, sentiment and influence analysis, custom rules and, now, detailed geographic data. These are important updates, not just for the map-junkies out there, but for all users. To learn more, watch out for our blog series on how locatio...

blog article

New: Our Location Capabilities Are Putting You On The Map

News

By Nick TaylorApr 1 2015

...ct, cut and view their data in context with minute-by-minute tracking, sentiment and influence analysis, custom rules and, now, detailed geographic data. These are important updates, not just for the map-junkies out there, but for all users. To learn more, watch out for our blog series on how locatio...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.