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blog article

Trump’s Terrifying Influence: How a Single Tweet Can Cost Billions of Dollars

Online Trends

By Gemma JoyceDec 13 2016

...ket you may do well to keep an eye on his Twitter feed, too. https://twitter.com/TwitterMoments/status/808689717562642432 Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information [bw_banner_cta type=9][/bw_banner_cta] The Brandwatch React...

blog article

Looking Ahead: We Predict 11 Digital Marketing Trends for 2017

Marketing

By Kit SmithDec 20 2016

...ld want to get involved. An early example was BuzzFeed’s live stream of two employees trying to explode a watermelon using rubber bands. The video has had a total of 11 million views. I also expect the two worlds of live video and influencers to collide in 2017, with product placement and sponsorship...

blog article

How to Identify Market Trends Online Using Tools and Resources

Marketing

By Kit SmithJan 19 2017

...n one handy trends post. BuzzFeed Trending on Buzzfeed features articles such as Create A Sandwich And We’ll Reveal A Deep Truth About You. But BuzzFeed also brought The Dress to the internet’s attention. You might have to wade through some irrelevant posts, but you may also find some gems lurking in...

blog article

Ask the Experts: Which Business Functions Need Social Consumer Insights?

Marketing

By Dinah AlobeidJan 23 2017

...ation and provide advice to the users, as well as feed those social consumer insights directly to the product R&D team to work on solutions to update their ear protection devices to alleviate the consumer problem. By tapping into the consumer mindset – be it praise or venting – this brand and others...

blog article

Amy Collins on Data: Seven Questions Answered About Brandwatch Instagram Data

News

By Amy CollinsFeb 16 2017

...erm “firehose” is industry slang for a paid, full feed of all the data from a given source. Probably the most well known provider of a firehose is Twitter; we pay them for data and we get 100% of tweets for any customer Query. We have similar arrangements with Disqus and a number of other providers....

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.