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[New Report] State of Social 2024

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blog article

#AskTheExperts: 10 Influencers Share Best Practice on Social Business Intelligence

Marketing

By Ruxandra MindrutaJun 18 2015

...There’s a single distinction between great and not-so-great salespeople, and marketers, that just about everyone can agree on: It’s the ability to listen. The same thing can be said of managers, customer service personnel and small-business owners.   Those who are most successful aren’t just doers; t...

blog article

Marketing: Summer Travel and Intercepting the Customer Journey

Marketing

By Fiona SalukAug 11 2015

...r or incident.   Perhaps still angry about the grounding incident a few weeks back, people seem to talk a lot about hating United Airlines in the past week without mentioning the brand. #TBT proves to be a useful tool Using social intelligence platforms will undoubtedly uncover a lot of negative ment...

blog article

Marketing: 6 Key Social ROI Questions Answered by Top Industry Influencers

Marketing

By Ruxandra MindrutaSep 25 2015

...s: “It’s important to create a mindset that is outcome driven, and outcomes can be a lot of different things. There is a spectrum of hot to cold goals that can be achieved”. Establish which are the objectives that can be reached short-term that will help you make an impact. Decide which are the resul...

blog article

React: How 12,000 People Responded to Apple’s New OS X

Online Trends

By Marcus BeardOct 7 2015

...ely positive reception online. Spotlight, the much-improved system-wide search, garnered an 82% positive online sentiment. Debuting on the Apple Watch, the new custom typeface from Apple has now rolled out on OS X. There’s been a lot of debate about the font – it has still maintained a 64% positive s...

blog article

Paris Fashion Week: Chanel, Luxury Fashion, and a Social Tour de Force

Online Trends

By Marcus BeardOct 13 2015

...al trends that rose and all. #PFW: Tracking it day-by-day Early in the week, celebrity appearances took up a large part of the conversation. On Thursday, the second day of Paris Fashion week, Kendall Jenner was mentioned over 8,000 times. Fashion’s hottest face made her appearance in the Balmain show...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.