Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Hannah TregearJun 13 2016
...an innovative content around these areas. https://www.instagram.com/p/BEgNFPTwi01/ Working this way with content is very reactive. Does being innovative mean planning is hard? How prepared can you be when working with trending topics and themes? Tom and his team plan on a quarter by quarter basis. Th...
By Kit SmithAug 26 2016
...ght not just be restricted to products, however. E-commerce has the potential to drive change in the CPG industry. AmazonFresh has caused concern within the industry, with McKinsey reporting that 29% of leading CPG firms have links to Amazon, and other retailers besides. Understanding the desire and...
By Kit SmithSep 2 2016
...exclusive insights” image=”https://www.brandwatch.com/wp-content/uploads/2017/01/REPORT_CT_Thumb.png”]Learn about the importance of consumer-driven innovation in consumer technology, and what that means for your bottom line.[/bw_banner_cta] [bw_banner_cta type=2]Discover consumer insights for the con...
By Kit SmithOct 14 2016
...en the cups were plain red. https://www.instagram.com/p/99-H2hsVWH/ Starbucks ran a competition in each country that encouraged customers to share pictures of their cups on social. It seems likely the customizable nature of the cups was part of this wider marketing plan aimed at social media. John Le...
By Joakim NilssonDec 14 2016
...for every business” image=”https://www.brandwatch.com/wp-content/uploads/2016/09/thumb-resize.png”]Discover which brands are winning and losing on social. See how your brand stacks up.[/bw_banner_cta] Social CRM Strategist and friend of Brandwatch Joakim Nilsson shares his predictions on social bus...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.