Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By David EsbinApr 30 2015
...ts to ensure they purchase your products. Location-specific competitive intelligence – Using location-based social listening can help teams at large sites such as hotels, concert venues, and airports learn how to improve their marketing, customer service, and operations. Discovering regional trends –...
By Natalie MeehanJun 12 2015
...in a dialogue on sites (rather than engage in one-way communication)” Frank Eliason, SVP Social Media, CitiBank Of course, just relaying that isn’t going to help the cause. You’ll need to get specific. You’ll need examples. Specific use cases to prove the value of investing in a social listening pla...
By Marcus BeardAug 7 2015
...th forward-looking features, and a surprising ease-of-use, Windows 10 makes the historically business-focused operating system modern. “We want Windows to go from where users need it,” said Nadella, “to choose it … to loving it.” Analyzing 7,000 authors online and on social media, we’ve constructed a...
By Emma ShanahanNov 20 2015
...to determine the internet’s favorite One Direction-er. Yeah, we went there! So, we took each of the hashtags and isolated every member (by excluding the others from the search string), the results were clear – #1DNiall. We felt kind of bad for Zayn, the noticeably absent former band member, so we dec...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.