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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

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blog article

15 Pawsitively Influential Pet Influencers

Online Trends

By Michaela VoglOct 30 2023

...Petfluencers are on the rise, earning big bucks from brand collaborations....

blog article

Commentary: Considering the Advertiser’s Impact on Social Networks

Marketing

By Joel WindelsNov 13 2015

...the decisions behind the suite of changes made to social media each year, the combined might of advertisers can have a profound impact on the product roadmap of social networks. Perhaps it’s time for brands to team up, step up and start innovating – or even demanding – so that that the visibility and...

blog article

React: The Dogs on Social Who are More Famous Than You’ll Ever Be

Online Trends

By Cara SherrattAug 12 2015

...talking point, no matter who you are. Dogs can be social superstars, too Social influencers aren’t just human vloggers, bloggers and high-profile tweeters. Some of our favorite social accounts star doggy A-listers, so which are the biggest influencers? Here are our top three. Boo Facebook fans: 17 mi...

blog article

Using Social Media Monitoring to Predict the Election (again)

Online Trends

By Gareth HamMay 3 2012

...e to City Hall on Thursday, Brandwatch, a leading social media monitoring tool, analysed the election landscape on social media since April 1 to gain insight to the online strategies used by the leading candidates and uncover any pointers to the eventual poll result. The buzz around candidates’ names...

blog article

3 Valuable Lessons from American Express’ Social Media Playbook

Marketing

By Joel WindelsMay 11 2012

...well. Mike is an expert in both credit cards and social media, and he runs a successful social platform all about credit cards. Which companies are at the forefront of social media? One that started in 1850 may not be your first guess, but the truth of the matter is that American Express has proven...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.