[New Report] State of Social 2024
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Kit SmithOct 16 2015
...udience insights to create music videos for tongue-in-cheek love songs to the burger. The cross channel approach initially posted videos on Facebook to instigate their viral spread, and as the campaign grew the videos were released on Youtube. The campaign tracked the sentiment behind the campaign, a...
By Kit SmithOct 28 2015
...nd the claims of Airbnb itself, the growth of peer-to-peer lodgings has indeed impacted on the revenue of hotels. The study states that in areas where Airbnb is most popular, the revenue of the most vulnerable hotels had decreased by up to 10 percent over five years. Social media for hotels: the rise...
By Kit SmithNov 4 2015
...re of voice in L.A. than New York, where it was founded. Calvin Klein also has a low score in London at only 5.1%, and in Tokyo the brand takes only 4.2% of the mentions, much lower than its global average. Global Emerging Markets Analysis Next we take a look at some of the emerging markets where l...
By Kit SmithMar 16 2016
...nt comprehensive social media strategies, business-to-business (B2B) brands have been far slower in adopting a similar approach. This range of social maturity is reflected across B2B companies, as we uncovered in our B2B social media report. Certain B2B companies have led the way, as innovators and e...
By Kit SmithMar 23 2016
...of Voice – by tracking the social conversation around your brand and your competitors, you can calculate the percentage of audience conversation focused on your brand Engagement metrics Shares/RTs – how many times your content is shared by others, increasing its reach Mentions – how many times is y...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
