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[Free Virtual Summit] Brandwatch Spark, Nov 19-21

Join industry pioneers at Spark to uncover cutting-edge insights and innovations shaping the future of marketing.

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Guide

Building the digital business

Being digitally-first isn’t a nice to have any longer, it’s a must. Companies must adapt now or risk obsoletion, like many brands before. In this guide, we look at the elements a company should have in place in order to win in the digital first world. If you are not moving to be a digital business b...

Guide

Leveraging the Voice of the Customer in 2020

...elligence can raise the volume on useful customer feedback (and cut out the noise) so organizations can: Improve customer experience Develop innovative products Predict what consumers will want in the future React to customer crises What does it take for an organization to become truly customer-centr...

Guide

How Retail Brands Can Leverage Digital Insights

In this guide, you’ll learn: How to use digital insights to improve content and product copy How retail brands can better understand demand using digital consumer intelligence How retail brands can spot new opportunities with digital data How to monitor emerging trends and react to them How to lever...

Report

The Men’s Football Report

...Brandwatch analyzes social data on sponsors, big moments and consumer behaviour during the 2018 World Cup....

Report

Brand Comparison: Apple Music vs Spotify

...tify have been battling it out for years, so we wanted to see how they compared. From sentiment around the brands to discussion topics, we take a look social data to find out where the two brands stand. Read the report now to see all the data and how we got it. Brand Comparison: Apple Music vs Spotif...

Report

Consumer Trends in the Media Industry 2022

...on entertainment What the conversation about canceling streaming subscriptions looks like Why media brands should pay close attention to ‘boycotts’ on social media And more We analyzed millions of social data points relating to media and entertainment to find out how consumers are discussing the sec...

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Case Study

Comic Relief

...ic Relief used Brandwatch Analytics to grow their social media presence and allow for holistic social analysis of 23 different campaigns. Comic Relief is a major charity based in the UK. The organization’s mission is to drive positive change through the power of entertainment. In planning their 2015...

Guide

Five-Minute Guide to Competitive Intelligence

Worried your competitors are going to get the jump on you? This five minute guide will take you through how to track your rivals, understand their audiences, and make sure newcomers don’t surprise you. In this guide, we analyze online conversations to show brands how to evaluate their competition by...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.