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[New Report] State of Social 2024

Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report

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Case Study

7 Brands That Leveled Up Their Social Media Game With Brandwatch

...How do you streamline your processes, become more efficient, and, ultimately, more successful on social media?...

Report

Brand Comparison: Southwest Airlines vs JetBlue Airways

...We compare the Southwest Airlines and JetBlue Airways brands on conversation topics, sentiment, and demographics. We also wanted to find out what North American consumers thought of the budget airlines. What do North American consumers think of the region’s leading budget airlines?...

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Case Study

British Red Cross

...randwatch Analytics to react quickly in a crisis. Download the case study to see how the organization adapted their social strategy and responded faster to improve campaign success. The British Red Cross is a historic charity taking a modern approach with social. The organization helps people in cris...

Guide

A step-by-step guide to expert crisis management

This guide outlines seven key steps to handling crisis management successfully. Discover: How to stay ahead of potential PR crises Quick tips on how to turn online negativity into a reputation boost How American Airlines protects its brand reputation Crisis management lessons from global brands such...

Guide

The Guide to Smarter Reporting for Agencies

Overcome common agency pain points and save time with live data reports that give you metrics on exactly who has engaged with your work. Impress clients Close the feedback loop Drive accountability Optimize content Strengthen relationships Create time efficiencies Stop wasting time on time-consuming...

Pierre Fabre Case Study
Case Study

Pierre Fabre

...The Pierre Fabre group uses Brandwatch social listening to support its consumer-centric strategy...

Guide

How Pharma Companies Can Make the Most of Online Insights

...n be leveraged to generate better insights and outcomes. Drawing from the experience of experts within Brandwatch who work with our biggest pharma clients, this guide will take you through core use cases including: Understanding key opinion leaders Conference and event tracking Crisis management and...

Case Study

American Airlines

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.