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blog article

How to Get The Most Out of Your Social Media Monitoring RFPs: The Dos and Don’ts

Marketing

By Bryan TookeyJul 26 2012

...nce, the clients who get the best insights out of social media have had help setting up their social media monitoring Use check boxes and tables to limit how long and how different each vendor’s reply is. This helps to limit how much reading you will have to do and forces vendors to reply in a way th...

blog article

How to Harness Brand Loyalty to Win New Customers

Marketing

By Kit SmithJun 20 2016

...the best experience possible will complement your social selling strategy to entice new customers to your brand. To make sure your strategy is aligned with your audience, employing a social listening platform can help maximize your offering. Improving your product A quality product might be obvious,...

blog article

Joined Up Business Thinking in Social Media: Measuring Success

Marketing

By Steve RichardsMar 7 2013

...of all, it continues to be so: Yomego is inviting feedback and interaction with the metric from all interested parties. Social changes so fast, and is a tool that is asked to fulfill such diverse duties, that having such an open attitude is the only way that such a metric can remain relevant. But mos...

blog article

IKEA & The Socializers: Building Social into the Heart of a Global Business

Marketing

By Hannah TregearDec 9 2014

...IKEA Systems worked with tech-focused agency The Socializers to outline a strategy to morph IKEA into a truly socially intelligent operation. The goal & the challenge Being early adopters of digital marketing, with their much-lauded online catalogue being downloaded over 10 million times in 2013, th...

blog article

All About the Clothes? Top 10 Moments of New York Fashion Week SS2017 on Social

Online Trends

By Gemma JoyceSep 16 2016

...were able to identify moments that really caught social media’s attention. Big moments according to social media Using a combination of our topic cloud and the hourly breakdowns, we were able to identify some of the top moments that got social media buzzing. They’re not all necessarily going to make...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.