[New Report] State of Social 2025
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
Get the report
Get the latest benchmarks, insights, and pro tips you need to build a smarter social media marketing strategy in our exclusive report
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By Kit SmithMay 11 2016
...ial process. From water-cooler discussions and garden fence recommendations to the faux-friendliness of a second-hand car salesman, relationships matter. The proliferation of social media has amplified this phenomenon. The ease with which people can research products and services means there is a hug...
By Hannah TregearJun 29 2016
...our time and people’s lives.” – Pascal Nessim, co-president at Marcel In the 2016 “Skippable Wishes” campaign, Publicis Groupe’s President Maurice Lévy is shown in a series of sketches made to look like stereotypical television commercials. Analysis of an international success The group’s annual c...
By Kit SmithJul 29 2016
...alance so that a user doesn’t feel like they are being strong-armed into an action, but being persuasive enough to make sure they do take that action. The importance of color psychology A call to action needs to stand out from the page to be effective. Some people subscribe to the idea that a specifi...
By Kit SmithAug 9 2016
...etition. To discover more about crafting a brand identity, download our free guide. [bw_banner_cta type=2]Make intelligent decisions: Harness the power of social data.[/bw_banner_cta] Brands work hard to foster identities, but need to know if customers recall the brand associations. We reveal the b...
By Peter MorganSep 26 2016
...ok’s 1.09 billion daily active users. Such unprecedented volume poses a complex challenge: what content gets seen, and by whom? “On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. Competition in News Feed is increasing, and it’s becoming ha...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
